In this digitized world, “customer experience” has become the key and our demand as consumers for all sorts of goods services or content, messaging, products, offers, information is only growing. Sometimes, we unknowingly leave our traces on the Internet in the form of navigation, cookies, IP address, and download history allowing a digital identity to be built without our knowledge or control. All this information is interconnected, joined together and then exploited by targeting and segmenting through recommendation engine solutions. This information, consisting of traces that we leave on the Internet (voluntarily or not), is an important part of what is now called “Big Data”. Big Data and connected devices have only increased the complexity of processing this information and organizations are overwhelmed by this continuous flow of data. Artificial Intelligence (AI) is among the promising solutions to the massive, self-learning, autonomous exploitation of “Big Data”. Big Data is a field that covers a massive volume of structured and unstructured data that is difficult to process using traditional database and software techniques. In most organizations, the volume of data is either too big, moves too fast, or exceeds current processing capacity.
The uCertify Artificial Intelligence and Big Data course focuses on the role of AI in the world of Business Intelligence. It also covers how AI can replace Business Intelligence as companies these days have begun adopting solutions built around AI platforms and how these solutions will help create bridges between “traditional” and Big Data Business Intelligence. The course takes a small step back and considers how AI will change our analytical approach, mainly within a company in terms of knowledge of a “Client”, to make it more dynamic, more reactive. This trend has already begun: in the last decade, we have moved away from Customer Relationship Management (CRM), where we had to have a 360° view of the customer with an interconnection of web channels and call centers. There was a time when the reference point of a customer was the home, identified through postal address and household members: adults, children, seniors, and etc. Technological developments, such as the smartphone and social networks have changed the landscape such that we no longer contact a location but a person.
So, what are you waiting for? Become an expert in Artificial Intelligence today with uCertify!
